Great post! Umamusume's case is a bit strange though, and could almost be treated as an anime original in terms of how it got popular. While the original material was for a game, Cygames didn't plan very well and ended up releasing the game 3 years after the anime's debut (and decent reception)
In terms of retail... do you think this holds with the increasing price point and acceptance of collectibles? It is not crowding out (together with games) other types of licensed merchandise?
Great post! Umamusume's case is a bit strange though, and could almost be treated as an anime original in terms of how it got popular. While the original material was for a game, Cygames didn't plan very well and ended up releasing the game 3 years after the anime's debut (and decent reception)
In terms of retail... do you think this holds with the increasing price point and acceptance of collectibles? It is not crowding out (together with games) other types of licensed merchandise?
Best Buy has been trickling in collectibles so you’re asking the right questions